After days of funnel strategy, funnel hacking, creating ads, and setting up automations, it was finally time to launch the campaign for one of my first clients.
It's kinda like when you were a kid, and you spent hours of cutting, and gluing, and measuring, and picking splinters out your fingers, and you're on your way to the park to set your wonderful creation free to soar high above the clouds.
The excitement and expectation wells up at your core, threatening to spill over as a shreek as you run down the hill with your beautiful kite trailing behind you, ready to catch a breeze and shoot up into the blue sky making your dreams a reality.
That same childlike excitement made butterflies in my stomach as I hit the 'publish' button on the campaign, and waited for it to go live. 3...2...1... ACTIVE! Whoohoo! I did my little happy dance around my table and sat back down to send my client an email letting them in on the great news, and that they should get ready for the wave of new leads that were about to come piling in.
I went about some other tasks, as the campaign was churning away nicely, and decided I would check back in tomorrow.
The next morning, before even brushing my teeth, I just had to take a look at what the numbers were saying. As expected, the campaign was running along beautifully with the number of new leads, and cost at a very reasonable level.
Feeling relieved and quite proud of the way it was going, I phoned my client to find out how they were handling all the new orders...
...On the other side of the phone, was a less inspired voice, telling me there were no sales yet.
My heart sank. I was devastated, but deep inside I knew exactly what was going on...
I checked the campaign stats, and sure as heck, my suspicions were confirmed.
Right where people had to complete the order and pay, they were dropping off like flies.
Because they used a traditional website and online shop, instead of a funnel to sell their products.
Now, I did offer the funnel build, but sadly they insisted on using their website and existing online shop to seal the deal, and even after both their webmaster, a very kind, and accommodating lady and I did our best to re-create a page as close to the type of funnel page I had in mind, it tanked...
I got back on the phone with the client and explained the situation and remedy, but we decided to let the ads run a few more days, and see if any sales would come through.
They didn't, and unfortunately the client didn't want to budge on the funnel part, but I did learn a valuable lesson in those two weeks...
Websites DO NOT SELL.
I have geeked out over funnels, automations, and the best digital tactics since then to get the exact formula to grow businesses, maximise time, and create momentum since then, and I want to share it with you today.
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